I craft successful demand generation campaign that take advantage of the latest technologies to connect you with the right audience, at the right time, in the right place, with the right message.
I help you define who you are, why you do what you do, how you’re different, and what value you bring in order to create a memorable brand identity that resonates with your customers.
I conduct extensive research, interviews, and usability testing (including building of personas and journeys) — to provide better audience understanding and gain actionable insights for maximum impact.
I write user stories, build user flows, optimize information architectures, design wireframes and prototypes — and do everything in-between (or guide teams in doing so) — all to build out the best possible user experience.
I specialize in effectively integrating design teams into agile processes, as well as keeping users (and thus business outcomes) top-of-mind when documenting requirements, prioritizing features, writing user stories, planning Sprints (or Program Increments in scaled frameworks), and more.
I am an expert in most things content-related, including crafting content marketing calendars, drafting thought leadership publications, building segmentation strategies for automated email marketing campaigns, and imagining new concepts for brand campaigns.
Interested in learning more about any of my services or how we can work together to create more meaningful, profitable connections with your customers and users? Just get in touch.