“If it disagrees with experiment it is wrong. In that simple statement is the key to science. It does not make any difference how beautiful your guess is. It does not make any difference how smart you are, who made the guess, or what his name is — if it disagrees with experiment it is […]
You’ve probably already heard about flat design — a very popular, current trend in website and user interface design. But is flat design really all it’s cracked up to be? And is it here to stay? While it started a valuable conversation about simplification, I would argue that it’s already on its way out (at […]
If there’s anything a good user experience (UX) designer knows, it’s that you need to test, test, and then test some more. You’ve probably heard of —and conducted — usability testing: testing users on your current site or on a functional prototype to pinpoint the biggest issues. And if you’ve done any information architecture (IA) work, you […]
A guide that explains the importance of user testing, as well as techniques such as opinion polls, card sorting, site map testing, A/B and MVT testing, and moderated and unmoderated usability testing.
A guide to how personas can help you understand your audience better, the difference between buyer, website, and user personas, and the 6 main steps of the persona-building process.
A guide to understanding why gated content is an integral part of a good demand generation strategy, what you should gate, and best practices for doing it right.