This should probably be a white paper and not a blog post, considering the amount of content below — but that’ll have to happen at a later date. In the number of years I’ve worked in content marketing, I’ve createdmore emails than I can count — be it for small nurture campaigns or global demand generation […]
An infographic is 30x more likely to be read than a text article. That’s certainly one of the main reasons we create infographics. People are visual. They process visual information better than text. They also remember it better, and they share it more often. In fact, infographics are 40x more likely to be shared than other collateral, making them […]
Lead management is an integral part of any effective demand generation strategy, and lead scoring is a huge part of that. Just think, today 61% of B2B marketers send all leads directly to sales, but only 27% of those leads will be qualified (Marketing Sherpa). Not only does this create friction between marketing and sales teams, […]
Want to download this as a PDF white paper? You can do that here: GATED CONTENT BEST PRACTICES Gated content is integral to any lead generation strategy. However, many companies don’t create premium content for gating — or aren’t following best practices for lead generation forms. This blog will help you understand why gated content is important, […]
A coworker of mine posted this fun image to our internal Facebook wall the other day. It’s been circulating around the Internet for a while, and it always makes us Creatives chuckle. We all look at it and think to ourselves, “How true. People never do what we want them to do. How infuriating and frustrating.” […]
A guide that explains the importance of user testing, as well as techniques such as opinion polls, card sorting, site map testing, A/B and MVT testing, and moderated and unmoderated usability testing.
A guide to how personas can help you understand your audience better, the difference between buyer, website, and user personas, and the 6 main steps of the persona-building process.
A guide to understanding why gated content is an integral part of a good demand generation strategy, what you should gate, and best practices for doing it right.