Entries by Natalia Story

Email Best Practices: An Exhaustive Guide

This should probably be a white paper and not a blog post, considering the amount of content below — but that’ll have to happen at a later date. In the number of years I’ve worked in content marketing, I’ve createdmore emails than I can count — be it for small nurture campaigns or global demand generation […]

8 Rules for Creating Effective Infographics

An infographic is 30x more likely to be read than a text article. That’s certainly one of the main reasons we create infographics. People are visual. They process visual information better than text. They also remember it better, and they share it more often. In fact, infographics are 40x more likely to be shared than other collateral, making them […]

Getting Started with Lead Scoring

​Lead management is an integral part of any effective demand generation strategy, and lead scoring is a huge part of that. Just think, today 61% of B2B marketers send all leads directly to sales, but only 27% of those leads will be qualified (Marketing Sherpa). Not only does this create friction between marketing and sales teams, […]

Why Gated Content Is an Integral Part of Your Demand Generation Strategy, What You Should Gate, and Best Practices for Doing It Right

Want to download this as a PDF white paper? You can do that here: GATED CONTENT BEST PRACTICES Gated content is integral to any lead generation strategy. However, many companies don’t create premium content for gating — or aren’t following best practices for lead generation forms. This blog will help you understand why gated content is important, […]